News / Store operations
Sidekick is moving closer to the work. Give it a better brief.
Shopify’s June update connects more app context and proactive suggestions. A bounded task still makes the result easier to judge.
The library
Find your next useful read.
Signals, software and perspectives for the people building better stores.
Analysis / Customer insight
Shopify Inbox or Gorgias? Start with the conversation that gets lost.
A storefront chat and a support operation have different coordination needs. Current documentation also makes the old “chat versus AI” distinction obsolete.
Guide / Customer insight
A better customer question starts with a decision
Work backward from something you can change, then write a question a shopper can answer without guessing.
Guide / Customer insight
Compare audiences without losing the context
A useful comparison names the groups, shows the counts, and stays honest about what might explain the gap.
News / Commerce tools
Shopify opened B2B to more plans. Is your store ready for wholesale?
The April expansion lowers a software barrier. Catalog rules, payment terms, and a workable first account still need an owner.
News / Commerce tools
Your next storefront may start with a question, not a homepage
Shopify’s agentic expansion makes catalog accuracy and channel controls practical operating work. Discovery and checkout still differ by channel.
Analysis / Store operations
Review: Shopify Flow is most useful when the exception is explicit
Start with a workflow that makes an operational problem visible. Then decide which actions deserve automation.
Analysis / Commerce tools
Review: Search & Discovery cannot tidy a catalog for you
Filters, synonyms, and recommendations solve different shopping problems. Evaluate each against the product information and theme you actually have.
Guide / Store operations
Before launching a bundle, rehearse the unglamorous order
The offer is only the beginning. Check component stock, price changes, packing, and returns before putting a new bundle in front of customers.
Guide / Store operations
Write the app’s exit plan before you install it
A short record of data, dependencies, billing, and cleanup can make a future software change much less mysterious.
News / Customer insight
Shopify POS can now show an identified customer’s online cart
The September 3 update gives permitted staff a useful starting point for an in-store conversation—with specific identity and checkout limits.
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