Customer insight
Online-store conversations handled by staff or an opt-in agent using store and product context.
Consider it for
Stores that need to help visitors understand products and policies within a Shopify-centered workflow.
Before you commit
Review the information the agent uses and rehearse escalation; automated replies do not resolve an unclear policy.
Go a little deeper
Analysis / Customer insight
A storefront chat and a support operation have different coordination needs. Current documentation also makes the old “chat versus AI” distinction obsolete.
Keep a useful idea close
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